❂FACT & THEORY❂

What does FACT means?

When we talk about fact, it's can be defined in a several ways. Fact can be classified for something that actually exists or something that have happened. The truth of fact can be known by actual experience or observation in science context. In my perception on "fact" term, the information that we have should include with evidence to produce a valid information and make sure that a piece of information is true.

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What does THEORY means?


Theory is a something that we belief even there is no proof. The idea of theory attempt to explain how and why something happen. In a simple words, we can conclude that theory is something that we don't know it exactly and we do more than a first attempt which is called a "hypothesis" to measured the data collected is the data well accepted or not. The hypothesis is often used as a fancy synonym to "guess". But in science context, theory is a conceptual framework that explains existing observations and predicts new one. Once the theory is done, we can identified whether the explanation or observation is a theory or fact. But, we can't separates the facts from theories because it is to present everything as truth.

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❂ INDUCTIVE OR DEDUCTIVE ? ❂

In doing my research, I can conclude that my research is categorized on inductive research approach. What is inductive research approach?Inductive research approach can be describe as a moving from the specific to the general or theories. Besides that, inductive approach can classified as a qualitative analysis approaches where the model or theory should be structured in the text (raw data). Then, it should be linked between the research objective and the summary findings from the raw data.

The trustworthiness of findings can be assessed by a range of techniques such as :
(a) independent replication of the research,
(b) comparison with findings from previous research,
(c) triangulation within a project,
(d) feedback from participants in the research,
(e) feedback from users of the research findings.


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❂ MY RESEARCH TOPIC ? ❂

Assalammualaikum..

ℋye there ! ヅ

This blog is created for my Research Methodology subject. For my Final Year Project (FYP), I decided to do a research regarding : Influences on customer loyalty towards fashion among young consumers.

I have choose this topic because I am a "shophoholic" person where I love to go shopping even there is no "sale" and it's not for me. As a student, I'm interested to do a research regarding young generation like me as well on buying process. I want to study what the factors can influence young consumers on buying process but I need to narrow it to be more specific. So, I decided to study the factors can influence young customer on buying clothes, shoes, in a simple words is buying process in "fashion" context. Is a customer loyalty is one of the factors?There is my problem when we talk about loyalty. What is the factors can make young customer be loyal to a product?Accordingly, I need to categorized my research according several dimension.

Objective: The study is to examine what factors influence the customer loyalty and young consumer’s perception of fashions needs.

Purpose: This study seeks to examine customer loyalty in the fashion context and young consumer perceptions of marketing strategy (product, price, place, and promotion), customer value (quality, sacrifice) branded clothing and relationship quality on customer loyalty with a view to identifying potential barriers to adoption. ( A descriptive study)

Research Question: What is the factors that can influence young customer to be loyal to a product?

Variables: marketing strategy, customer value and relationship quality.

Survey Respondents: UNIMAS students, young customer (Y generation)

Type of Investigation: Causal study (cause and effect relationship). I would like to manipulate some variables that effect with the problem.


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❂ WHAT IS RESEARCH ❂

What is research?

There are many definition regarding what research is..from my side, research is a finding solution process after we face with a problem. Research can be systematic if we manage how to gather and compile the information properly. In other word, research is a problem solving where we will ask and answer the question occur. There are lots of method can help to solve the problem which is quantitative research and qualitative research.

In doing a research, we must identify the problem of course, and issue what was happened. So, we need to make a deep review regarding the problem/question. Besides, we can get the data/information from primary, secondary or tertiary sources.

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