❂ JUDGING A RESEARCH STUDY❂

Journal Tittle: THE EFFECT OF CUSTOMERS’ SATISFACTION TOWARDS CUSTOMER LOYALTY AMONG MOBILE TELECOMUNICATION PROVIDERS IN MALAYSIA
Researcher Name: Sarina Ismail

Judging a research study of:

1. The topic is to broad-The topic chosen is to broad. Researcher should narrow down the topic to be more specific. For example, Mobile Telecommunication providers in Malaysia. Who is the target market. If she chose Malaysia to be specific, the sample should whole Malaysia users (14 countries). If the researcher only focus on several countries, there is a bias on the result.
2. The objective-The researcher should have a main objective and specific objective where the objective should be linked with the problem statement, research question and hypotheses.
3. Theoretical Framework- The researcher didn't explained the theoretical framework. The researcher supposed to explained what is the theoretical that they use in completed the study. 

always think positive ツ®